EBS Marketeer
An integrated database and communications software
package for direct marketing and sales applications
Benefits
- Makes you much more responsive to customer and prospect enquiries.
- Helps you open & maintain a channel of rapport with each contact.
- Builds on-going marketing & public relations into your selling routine.
- Finely-targeted person-to-person and person-to-group communication.
- Practicable person-to-person PR for enhancing your business image.
- Affordable person-to-person marketing to build your product image.
- Management reports an automatic consequence of marketing activity.
- Address, classification, action diary and dossier file for each contact.
- Fast retrieval: any contact's details on-screen in under 2 seconds.
- Communicates by letter or by autodial phone, Email, telex, telefax.
- Over 30,000 contacts per database; unlimited number of databases.
- Windowed context-sensitive on-line user manual and help screens.
- Confidential customer information is stored on disk in encrypted form.
| Mar 1981 | Design and development of Marketeer started.
|
| Aug 1984 | Version 1: original version released on ITT2020 / Apple II
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| Nov 1985 | Version 2: redesigned and expanded version on IBM PC XT
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| Mar 1986 | Version 3: new-look version improved in the light of market feed-back.
|
| Sep 1987 | Version 4: first Novell network version implemented on a customer site.
|
| Apr 1994 | Version 5: new-look and enhanced functionality from market feedback.
|
Record Retrieval:
| by reference number | ~ 1 second
|
| by alphabetic/geographic indexes | < 2 seconds
|
Benchmarked on a PS/2 30-286 with 15,000 records on database. Same or better times achieved by 286 terminal on 10Mb/s network. Times include seeking, loading, decrypting and display.
Storage Required:
| Executable & fixed data files + user manual | 2.9 MB
|
| Contact (customer/client) records | 1.25 Kb each
|
A more detailed Technical Outline is available.
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